Market Opportunity Assessment
We perform an assessment of external opportunities and threats in the defined marketplace to aid in the development of successful sales and marketing strategies.
In addition, the internal laboratory operational readiness for outreach delivery is assessed from a strengths and weaknesses perspective to aid in the development of successful outreach infrastructure strategies.
Client Deliverables: External Assessment, Conclusions and Recommendations |
Client Deliverables: Outreach Readiness Assessment, Conclusions and Recommendations |
| Competitor assessment |
Client service capabilities |
| Health care dynamics-regional |
Computer/connectivity capabilities |
| Population demographics |
Scope assessment and production schedules impact |
| Characterization of up to three relevant market segments |
Courier logistic capabilities |
| Service requirements and expectations per segment |
Billing capabilities/adequacies |
| Market size and estimated dollar value |
Legal/business structure options |
| Ease of access to market segment |
Review of satisfaction surveys of internal laboratory customers and staff |
| High-level market share projection |
Customer-service orientation of staff |
| Sales Projection (Five to seven years) |
Survey of customer service expectation & needs-active lab-user physicians and/or other customer types | | |
Client Outcomes (C-suite Ready Business Case)
We work with and through laboratory and hospital leadership to develop a fully resourced outreach plan aimed at accomplishing our client's objectives.
- Administrative Plan (if applicable)
- Operational Plan (customized for the engagement)
- Sales and Marketing Plan
- Pro forma, Financial Business Case, and Risk Assessment
- Implementation Timetable
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